It’s such a crowded industry that anyone setting up a new online bookmaker has to do something really special in order to stand out from the crowd. Whether it’s a great welcome bonus, a big set of ongoing promotions or consistently long odds, exceptional value is the first thing to offer your players if you are hoping to compete.
Choice is important too and while it’s obvious that any new bookie should quote markets for all the popular sports, it pays to have niches available at the same time with some obscure offerings and, a set of eSports thrown in to move with the changing times.
But who, out of the many new operators to set up in business in the last 18 months or so, is really standing out from the rest?
EnergyBet
EnergyBet introduced a welcome offer some time after their initial launch but it was definitely worth waiting for. Now, new players can claim a 100% match on their first credit up to 25 Euros with a low 10 Euro starting point and very fair rollover terms at 5x deposit and bonus combined.
A new promo has also been introduced as an Acca Insurance in the football markets so things are moving fast here and once again, the standard market prices are very impressive too.
BetEast
BetEast focus on ongoing promotions as opposed to a flashy welcome offer and they do this really well. The list changes quite frequently but you can always expect to see price boosts and also some free bet deals when the big sporting events come along.
Acca boosts and refunds during the European football seasons can also be claimed and there is a very big selection of markets here with some very good prices.
GentingBet
The new sportsbook at GentingBet attracts attention partly because the company as a whole are one of the best known names in the physical casino world. Genting’s standard welcome deal is a £10.00 risk free bet but via this exclusive promo, you can claim a matched deposit bonus worth up to £25.00.
Regular promos appear throughout the sporting calendar and one of the more popular of these sees Genting take a football match and give you an extra £1.00 free bet every time your team scores a goal. Other offers appear on a rotational basis so check our news feeds.
Key Terms :
New Customers. First settled bet £/€10+ (£/€10 E/W+) at odds 2.0+ qualifies. If first settled bet loses, free bet credited within 24 hours of bet settlement, use within 7 days, Stake not returned. Full T&Cs Apply.
New Customers. First settled bet £/€25 (£25 E/W+) at odds 2.0+ qualifies. If first settled bet loses, free bet credited within 24 hours of bet settlement, use within 7 days, Stake not returned. Full T&Cs Apply.
21Bet
Once again it’s the welcome offer that really stands out at 21Bet but this is unlike any that you could expect to see elsewhere. It does require regular wagering throughout the first year of your account but in return you could claim a £10.00 free bet for each of those initial 52 weeks.
That’s an incredible £520.00 at the end of the first 12 month period and there is a seriously good choice of ongoing offers too. These mainly focus on football and can provide free bets plus money back offers while the overall set up provides great value with strong prices across a very wide set of sporting markets.
SportPesa
As of June 2017, SportPesa were not listing a welcome bonus but for anyone looking for a long term place to play this will be hard to beat. The choice of markets is one of the best around with all the popular options covered, together with some obscure niches such as chess, cycling and water polo.
Promos may always come through in the future but SportPesa’s big strength is with their standard prices and that extensive choice of betting options.
As with all bookmaker promotions, please check all the terms and conditions that are relevant to these welcome offers and any ongoing deals that we have mentioned in this round-up.
We all look for different specifics when it comes to choosing a new bookie but the two things that keep us loyal to a brand are choice and value. All of these new bookmakers combine that perfectly and that’s why they are getting a good early customer base in such a busy industry.